Arloa increased signups by 151% and conversion rate by 472% with Kaya

About Arloa

As an innovative EdTech platform designed to empower parents and caregivers, Arloa simplifies the complexities of Individualized Education Programs (IEPs) with AI-driven tools. From personalized recommendations to goal-setting support and advocacy resources, Arloa ensures every child’s unique educational needs are met — efficiently and effectively.

Built with a commitment to accessibility, privacy, and ease of use, Arloa offers a seamless alternative to traditional, costly solutions. Backed by mission-driven experts, Arloa is reshaping how families navigate special education, making the process smarter, faster, and more equitable.

The Challenge

Arloa had a lean team of technical experts who struggled to generate meaningful results with paid ads. After spending months on Google Smart Campaigns, the outcome was only spam leads and no traction.

However, as a new player in the EdTech space, Arloa faced a bigger challenge: earning the trust of parents and caregivers navigating the complexities of Individualized Education Programs (IEPs). Many parents are skeptical about AI, with concerns around privacy, security, and misinformation.

To succeed, Arloa needed to establish credibility, clearly communicate its value, and show how its solution could transform the often-overwhelming process of managing special education.

For Alex and the team, the challenge boiled down to:

• Building trust and awareness for an AI-driven solution in a sensitive space.
• Addressing misconceptions and privacy concerns head-on.
• Presenting the product’s benefits in a way that resonated emotionally and practically with parents.

Kaya’s role was to bridge this gap by helping Arloa connect with its audience, build trust, and effectively highlight its transformative impact.

Our Approach

We started by conducting a comprehensive analysis of Arloa’s website and marketing materials to identify gaps in user experience and opportunities for growth. Our goal was to enhance clarity, improve conversion rates, and better communicate Arloa’s unique value proposition.

Key areas for improvement included:

• Website copy: The content lacked clarity and did not effectively highlight Arloa’s competitive advantage or unique selling points.
• User onboarding: The onboarding flow has a high drop-off rate, indicating areas where it could be made more intuitive to reduce friction.

To identify the gaps on the paid ads front:

• We conducted a thorough audit of Arloa’s existing Google Ads campaigns.
• We also conducted competitor research.
• We inspected the existing conversion tracking system.

Keeping these challenges in mind, we laid the foundation for a revamped website and a full-funnel marketing strategy that drove measurable improvements in user engagement and conversion rates.

Here’s What We Did

1. Introduced full-funnel marketing

Before Kaya’s involvement, Arloa only ran ads on Google. We expanded their strategy by introducing Meta Ads, enabling a full-funnel approach that included brand awareness, product awareness, and retargeting campaigns. This diversified strategy ensured that Arloa could engage users at every stage of the customer journey.

2. Refined the website’s messaging

We collaborated with Arloa to define their unique selling points (USPs) and ensure these were prominently featured across the site. This clarity helped better communicate Arloa’s value to parents and caregivers, addressing key concerns while showcasing the benefits of the platform.

Here’s an example of how we fixed the messaging on the hero fold, the most important section of a website:

3. Restructured the landing page

• Content: After performing a competitor analysis, we identified user objections and introduced new sections to address them. These included explanations of how the platform works, pricing details, and a comprehensive FAQ section.
• Structure: Using best practices, we created a clean, intuitive layout that built trust, made it conversion-friendly, and improved usability. Placement of the elements aligned with Arloa’s mission and enhanced the overall user experience.

Here are some comparison snapshots of how we restructured the landing page for better engagement and flow. You can check out the full-page comparison here.

4. Fixed conversion tracking

We set up accurate conversion tracking and integrated it with both Google and Meta Ads. This ensured the ad platforms could optimize campaigns effectively, while Arloa gained clear and actionable reporting on performance.

Through these initiatives, we created a cohesive strategy that improved engagement, boosted conversions, and positioned Arloa as a trusted solution for parents managing IEPs.

Results

The partnership between Kaya and Arloa delivered significant improvements in just three weeks:

• 472% uplift in Google Ads conversion rate (2.5% to 14.3%)
• 151% improvement in total sign-ups
• 68% decrease in overall cost per sign-up

The revamped landing page transformed Arloa’s digital presence and drove more qualified traffic through improved messaging and structure.

Kaya is Helping Arloa to Make Special Education Accessible to Everyone

With Kaya’s expertise, Arloa turned its biggest challenge into its biggest opportunity: scaling trust, engagement, and growth in record time.

By refining messaging, optimizing conversion tracking, and implementing a full-funnel paid strategy, Arloa didn’t just improve its numbers; it transformed how parents engage with AI-powered special education support. The results speak for themselves: a 151% increase in signups, a 68% reduction in cost per sign-up, and a 472% uplift in Google Ads conversion rates. And this is just the beginning.

Kaya continues to push the boundaries of what’s possible, helping Arloa redefine the future of IEP management for families everywhere.