Marketing 101 for AI Startups
A comprehensive step-by-step guide for AI startup founders to master marketing channels, optimize messaging, and refine your GTM strategy.
Jee Yen
Cofounder, Kaya
Latest posts
How to Use AI Marketing Tools for Winning Paid Advertising
Discover how AI marketing tools can optimize paid advertising, improve targeting, automate campaigns, and boost ROI. Stay ahead in 2025 with AI-driven ads.
Best Fintech Marketing Agencies for Startups 2025
Discover top fintech-focused agencies specializing in paid acquisition, PPC, and growth marketing. Find the perfect agency for your startup that understands compliance, AI-driven ad strategies, and customer acquisition in the competitive financial sector.
Competitor Ads That Flopped and What We Can Learn From Them
Discover competitor ads that flopped and the key lessons marketers can learn. This competitor ad analysis explores major competitive ad fails and what brands should avoid.
How to Use Competitor Intelligence Tools for Successful Paid Marketing
This blog explains how competitor intelligence tools can enhance your paid marketing strategy. Learn how to utilize these tools for competitor analysis by optimizing ad performance, targeting, and budget allocation.
Strategy & Planning
How to Use Competitor Intelligence Tools for Successful Paid Marketing
This blog explains how competitor intelligence tools can enhance your paid marketing strategy. Learn how to utilize these tools for competitor analysis by optimizing ad performance, targeting, and budget allocation.
How to Gain Competitive Advantage Through Paid Ads
Learn the secrets to outsmart competitors, gain competitive advantage, and maximize ROI with expert paid advertising strategies.
Google Ads Management Services: Guide for Fast Growing Businesses
Discover how Google Ads management services can help fast-growing businesses scale effectively. Learn about the benefits of outsourcing, the key features of Google Ads, and how professional services maximize ROI and efficiency for your campaigns.
Product-Channel Fit: How to find it
What is product-channel fit? This blog covers how to find the perfect product-channel fit for your startup — from identifying optimal marketing channels to scaling effectively.
Paid Media 101: A Growth Guidebook for Startups
As a startup, getting into paid media and advertising can be overwhelming. This guidebook talks about the basics of paid media, what to do, and what to avoid.
Paid Search and Paid Social: Advertising is More Nuanced than You Think
Paid advertising has become one of the primary channels for both revenue growth and brand positioning. Nuanced, yes, but there is a method to the madness.
Ultimate Holiday Marketing Guide for DTC Startups: Strategies to Increase Your Sales
A step-by-step guide for direct-to-consumer (DTC) startups to boost holiday sales this season. Learn actionable strategies to prepare your marketing for Black Friday, Cyber Monday, Christmas and beyond.
Leveraging AI in Startup Advertising Campaigns
Leverage AI in startup advertising campaigns to optimize ad creatives, targeting, and budgets. Discover key benefits like cost-effectiveness, real-time optimization, and scalability.
Marketing 101 for AI Startups
A comprehensive step-by-step guide for AI startup founders to master marketing channels, optimize messaging, and refine your GTM strategy.
6 Startup Growth Marketing Strategies for Higher ROI
Discover full-proof growth marketing strategies that will set your startup up for success — leveraging AI, paid ads, and product-led growth to drive customer acquisition, retention, and faster ROI.
How an AI Marketing Agency can Accelerate Startup Growth
Discover how AI marketing agencies accelerate startup growth with automation, personalization, and data-driven insights.
Growth Marketing for Startups: A Comprehensive Guide
Discover the benefits of growth marketing for startups, including key strategies, case studies, and expert insights for rapid growth.
Startup Marketing Agencies vs Traditional Agencies
Learn how digital marketing agencies vs. traditional agencies compare and see why a startup marketing agency offers more flexible and cost-efficient solutions for startup rapid growth.
In-House Marketing vs Agency: Which is Right for You?
Deciding between in-house marketing and hiring an agency? Learn the pros and cons of each to determine the best fit for your startup's budget, expertise, and growth needs.
Competitor Ads Analysis: Best Practices for 2025
Discover best practices for competitor ads analysis. This blog covers how you can use 6 practical tips to analyze your competitors’ ads like a pro.
Paid Advertising, Explained
Demystify paid advertising for your business. Learn about channels, strategies, metrics, and optimization techniques. Your ultimate no-nonsense guide to paid ads success.
Paid Advertising 101: A Complete Guide for Startup Marketing
Learn everything you need to know about paid advertising for startups, such as the types, when you need it, budgeting, paid ads platforms and measuring ads performance.
How to Plan for 10x Growth in 2023
Discover key strategies for achieving 10x business growth, including Google Analytics migration, customer acquisition cost review, and resource planning.
Practical Tutorials
How to Use Meta Ad Library to Improve Your Ads
Discover how to use the Meta Ad Library to see what ads your competitors are running, spot creative trends, and improve your own campaigns. A simple, free tool to help you make smarter ad decisions and get better results.
What Can You Learn About Writing Ad Copies From Your Competitors
Learn to track competitor ads, analyze keywords, tone, and CTAs, and craft high-performing ad campaigns that drive conversions. Dive deep into competitor ad copy analysis.
How to Build Great Landing Pages for 5x More Conversions
Learn about the elements of a good landing page and how to improve each. This includes the nav bar, headline, descriptions, features, call-to-actions, and footer.
5 Great Examples for Creating Competitor Analysis Landing Pages
Competitor comparison landing pages are a great way to get more organic traffic and rank for competitor keywords. Here are 5 great examples to make competitor landing pages.
Competitor Landing Page Analysis: How to do it for Higher Conversions
There's a lot to learn from analyzing competitors' landing pages. Understand keyword analysis, competitor content, data, and ad analysis for crafting better landing pages.
How to Set Up Google Search Ads: Practical Tips for Startups
Learn how to successfully set up your Google Search Ads with practical tips on keyword research, budget management, and crafting effective copies.
How to Choose the Right Paid Ad Platform: A Guide for Startups
Discover the best paid ad platforms and learn how to choose the right one to support your business growth.
Mastering A/B Testing in Paid Ad Campaigns: A Guide for Startup Founders
What is A/B testing? Master A/B testing in paid ad campaigns with this guide for startup founders. Learn when and how to run tests, optimize your ads, and make data-driven decisions.
How to See Facebook Ads of Competitors: A Practical Guide for Startups
Learn how to see Facebook ads of competitors, utilize the insights from Facebook ad library and copy the success strategy of your competitor’s ads.
How to Build a Minimum Viable Marketing Analytics Stack
Learn about the essential components and tools to track KPIs related to your acquisition activities and marketing efforts.
How to Find Competitor Ads: A Guide on Google Ad Analysis
Discover how to find competitor ads for your Google Ads competitor analysis using relevant tools and strategies. Learn best practices to enhance your Google Ads strategies.
How to Find Competitor Ads to Inform Your Strategy in 2025
Learn how to find competitor ads with top tools and strategies in 2025. Discover free and paid options to analyze and enhance your ad campaigns.
How to Analyze Competitor Ads on Facebook, Google and more
Learn how to analyze competitor ads on Meta, Instagram, TikTok, and LinkedIn. Get the right insights to inform your digital marketing strategy.
Quick Tips
How to Use AI Marketing Tools for Winning Paid Advertising
Discover how AI marketing tools can optimize paid advertising, improve targeting, automate campaigns, and boost ROI. Stay ahead in 2025 with AI-driven ads.
Competitor Ads That Flopped and What We Can Learn From Them
Discover competitor ads that flopped and the key lessons marketers can learn. This competitor ad analysis explores major competitive ad fails and what brands should avoid.
What Businesses Need to Know About XHS Marketing
Discover everything you need to know as a business to succeed in XHS marketing - from profile optimization, XHS content marketing to advertising on XHS.
How to Get Started With XHS Marketing
In this comprehensive guide, we have covered the basic and advanced techniques to kickstart your marketing campaigns on XHS, the most hyped TikTok alternative.
How to Use LinkedIn Ad Library Like a Pro Marketer
Learn how to analyze competitor ads, optimize your campaigns, and spot emerging trends using the LinkedIn Ad Library. Whether you're seeking inspiration or higher ROI, discover actionable tips and tools to boost your LinkedIn advertising strategy.
Understanding Google Ads Quality Score and How to Improve it
Google Ads quality score is an important metric to improve ad performance. How can you improve the quality score and what's a good spot to be in? Learn more here.
The Ultimate Marketing and Google Ads Glossary
A comprehensive glossary of all the key marketing and Google Ads terms you should know. From basic to advanced marketing concepts and Google Ads terms, we've got you covered.
Remarketing Strategies for Startup Growth
Discover 5 powerful remarketing strategies, including dynamic ads, AI automation, and cross-platform targeting for higher conversions.
5 Clear Signs You Need a Digital Marketing Agency for Your Startup
Discover the top 5 signs you need to engage a digital marketing agency for startups: from lacking in-house skills to needing advanced tools.
How to Choose the Best Startup Marketing Agency for High Growth
Discover how to select the ideal startup marketing agency for your business. Learn about the essential services, benefits, and what to look for in a top agency.
What to Look Out for When Hiring a Marketing Agency
Learn the essential tips to enable you to hire a marketing agency whose expertise and experience align with your startup's growth stage and goals.
Market Research
Best Fintech Marketing Agencies for Startups 2025
Discover top fintech-focused agencies specializing in paid acquisition, PPC, and growth marketing. Find the perfect agency for your startup that understands compliance, AI-driven ad strategies, and customer acquisition in the competitive financial sector.
10 Best Competitor Intelligence Tools in 2025
This blog breaks down the 10 best competitor intelligence tools of 2025, highlighting their key features, ideal use cases, and how they can drive growth.
Paid Marketing Tools That are Worth the Money in 2025
Discover the top paid marketing tools for 2025, featuring budget-friendly choices, in-depth reviews, and expert recommendations to elevate your advertising strategy.
8 Signs You Need a Google Ads Agency for Your Startup
Discover 8 signs your startup needs a Google Ads agency, from poor ROI to scaling issues, and how expert teams can boost your ad performance.
PPC Competitor Analysis: Everything You Need to Know
Learn PPC competitor analysis with our comprehensive guide. We've covered top tools & strategies to outpace competitors through pay-per-click performance.
Factors to Look Into Before Hiring Digital Marketing Agency for Your Startup
Discover key factors like culture fit, experience, transparency, and tailored strategies to ensure you choose the right digital marketing agency for your startup's growth. Learn how the right agency can maximize ROI and fast-track your success.
Best Google Ads Agencies for Startups in 2025
This blog lists the top Google Ads agencies for startups in 2025. Learn how the best Google ad marketing agencies optimize ad spend, improve ROI, and drive scalable growth with expert Google ad management services and transparent strategies.
Best Media Buying Agencies for Digital Campaigns in 2025
Learn about media buying strategies, programmatic media buying, and how to maximize ROI with digital media buying services tailored for startups and global brands. Discover the top media buying agencies for digital campaigns in 2025.
How to Check Competitors' Google Ads Budget: A Practical Guide
Discover how to check competitors' Google Ads budgets using Kaya, SEMrush, and Similarweb. Learn more about competitor ad analysis and tracking.
Top 23 AI Marketing Tools for Startups in 2025: Free and Paid
Discover the best AI marketing tools to streamline your startup operations, automate tasks, and enhance customer engagement.
SpyFu vs. Semrush for PPC Competitor Analysis: Which is Right for You?
Compare SpyFu vs. Semrush for PPC competitor analysis. Learn how they differ in features, usage, and pricing and how Kaya’s Competitor Ad Intelligence Tool stands out as a better alternative.
Top 5 Affordable Startup Marketing Agencies to Work With (2025)
Discover the top 5 affordable startup marketing agencies in 2025 that deliver excellent results without breaking the bank.
Top 10 Paid Ads Digital Marketing Agencies for Startups
Discover the top 10 digital marketing agencies for startups to improve your paid ads. Optimize your budget and get fast results with these expert agencies.
Top 10 Digital Marketing Agencies for Startups: PPC Experts in 2024
Explore our top 10 startup digital marketing agencies specializing in PPC and discover expert strategies to improve your startup’s marketing results.
Top 5 Paid Tools to Find Competitor Ads: A Comprehensive Guide
Explore the top 5 paid tools for finding competitor ads, including features, pricing, and tips for choosing the right one. Learn about Kaya's superior ad intelligence tool.
Top Growth Marketing Agencies for Startups: 2025 Edition
Discover the best growth marketing agencies for startups in 2024. Learn how top agencies like Kaya, Tuff Growth, and NP Digital can propel your business to success.
Top 40 Startup Marketing Agencies in 2024 (By Continent)
Discover the top 40 startup marketing agencies in 2024 by continent. Learn how these specialized agencies can improve marketing outcomes for startups.
Top 5 Free Tools to See Competitor Ads on Facebook, Google and more
Curious how your competitor ads look like? Free tools to see your competitors' ads across Google, Meta, Facebook, TikTok and more.
Customer Story
Vault improved ROAS by 10x, while scaling budget by 2x with Kaya
Vault is a fintech startup providing corporate banking solutions for Canadian businesses operating worldwide. Competing against legacy banks with higher budget and established brand awareness, they partnered with Kaya to improve Google Ads performance and traffic quality.
Flow Club decreased cost per signup by 46% with Kaya
Flow Club is a YC-backed wellness and productivity startup offering online co-working sessions for remote, independent, and neurodiverse workers. Partnering with Kaya, they optimized their ad campaigns and established new customer acquisition channels.
Hona increased leads by 62% and reduced cost by 64% in 3 weeks with Kaya
Learn how Kaya partnered with Hona, a healthtech startup backed by Y Combinator, to increase its Website Conversion Rate (CVR) by 62% while cutting the Cost per Lead (CPL) by 64% through landing page optimization over a 3-week period.
spotLESS Materials increased conversion rate by 8x and reduced CAC by 72% with Kaya
spotLESS Materials is a YC-backed startup specializing in innovative anti-fouling nanotech coatings for consumers and various industries. They collaborated with Kaya to develop a cohesive and non-traditional marketing strategy to drive profitability.
Being a Growth Catalyst in a Startup | Sara Korsunsky (spotLESS Materials)
Follow the journey of a core team member in a rising startup, spotLESS Materials, and her top tips for growth in a fast-paced startup environment.
Building a Niche Business at spotLESS Materials and Challenging Stereotypes | Birgitt Boschitsch (CEO)
Discover Dr. Birgitt Boschitsch's journey from academia to entrepreneurship and how spotLESS Materials is innovating to solve real-world problems.
Free Tools
Paid Ads ROI Calculator
Calculate the revenue that you can expect to generate by investing in paid marketing. Do it in seconds without the need for technical knowledge — for free!
UTM Builder
Save hours with Kaya’s free UTM generator. Create UTM links instantly to seamlessly track your marketing campaigns — without any technical hassle.