Google estimates its ads to deliver an 800% ROI, conversion rates of 3-6%, and an increase in brand awareness by up to 33%. The data speaks for itself - If you're not already leveraging this powerful platform, it's definitely worth considering for your marketing mix.
But maximizing your results goes beyond just starting a campaign. Find competitor ads, analyze them, and use the insight to fine-tune your ad strategy. In this post we’ll be covering the step-by-step guide and relevant tools to find competitor ads for your Google Ads competitor analysis.
Analyzing competitor ads is crucial for startups to enjoy successful paid ad campaigns. Here are other reasons to analyze competitor ads.
Google offers several ad formats, depending on the type of campaign you choose. Your Google Ads will usually be in one of these formats.
Google Ads metrics help you evaluate campaign performance and improvement for better results. The following are some of the most important metrics to track:
You can also use other tools for Google Ads competitive analysis, such as Semrush’s PPC toolkit, advertising research tool, and AdFlex.
There are many tools to find competitor ads on Google, but here are the most cost-effective and efficient ones to do it. Combine the below tools for the best results.
Kaya’s Competitor Ad Intelligence Tool is built for startups and allows you to know what your competitors are up to quickly. It offers deep insights into competitors' activities on various ad channels. It also allows you to:
The best part? Integrates your existing data and gathers all the ad insights in one place. You make better decisions faster than ever. It also recommends viable channels, ideal ad spending, and suggestions on new marketing angles to engage your audience.
The Google Ads Transparency Center allows you to see your competitor's Google Ads in three easy steps.
Insights from the ads let you know what keywords your competitors are bidding on. You can analyze the headline and description or view your competitor’s ad copy. You can also see the multimedia elements. Check ad publishing dates to understand their timing and frequency. Then, compare with yours to see what you can improve.
You can find and analyze your competitor’s ads using the Google search engine. Search any of your competitors or one of their keywords. You may see one of their ads on the search results page. Then, do the following:
You will find different ad formats on the ‘My Ad Center’ page. You will also see the ad locations, and there is an option to adjust the time period, giving you a more detailed view. For best results, use the incognito mode. You can use this method to analyze competitor ad headlines, CTAs, and more.
If you're running Google Ads, Google provides Google Ads Auction Insights reports that allow you to track your performance versus others. So, go to the search auction insights to see your ad performance compared to others competing in the same auctions.
It provides data on impression shares, position above rate, and top-of-page rate, among others. This data allows you to know what to bid or budget to improve your ad performance. Follow the below steps to access the report.
There's a great chance you will find the ads of your known competitors. You will also find ads from other businesses that you haven't considered as your competitors. Record their activities and check in often to stay up to date.
Most startups that use Google's keyword planner tool use it to find their own keyword ideas. You can use it to find competitor keywords, and it's simple.
Instead of your URL, plug your competitor's URL into the search bar. You will find a list of keywords, some of which may be new to you. They come from your competitor's website. List them and move to other tools for deeper analysis.
When you find competitor ads on Google, you proceed to analyze them. But what should you be looking for?
1. Analyze ad performance metrics: Review your competitor's performance metrics, like click-through rates (CTR) and conversion rates. That way, you can understand the strengths and weaknesses of their ad strategy.
2. Understand bid strategy and keyword bidding: Analyze your competitors' bid strategies and keyword bidding patterns. Check the budget allocation across keywords to increase ad performance and visibility.
3. Evaluate competitor's paid search campaigns: Review competitor's paid search campaigns to see their targeting, ad copy, and landing pages. Identify effective tactics and gaps to improve your paid search positions.
The entire point of analyzing your competitor’s Google Ads is to get insights that you can leverage to refine your ad campaigns. Here are some strategies to consider.
1. Implement insights from competitor analysis tools: Use insights from tools like Kaya’s Competitor Ad Intelligence Tool to identify successful competitor tactics. Then, use their successful tactics to improve Google Ads strategy.
2. Strengthen ad campaigns based on competitor data: Analyze your competitors' campaign performance metrics and keyword strategies. Adjust your keywords, ad copy, and landing pages to improve engagement and CTR.
3. Adjust bid strategy and target for better results: Review your competitors' bidding strategies and audience targeting. Improve your bids to stay competitive and refine your audience targeting. This advertising strategy maximizes your ad visibility and ROI.
Abbot had questions about their ad strategy, which led them to Kaya for help. The team partnered with them, relying on Kaya's marketing expertise and data-driven operations to improve their results.
Hear from Paul Nakata, the founder and CEO.
Kaya has been helping us out with some marketing as well, and they have been AMAZING to work with. Highly recommend talking to them!
Safely Finance also experienced the data-driven approach and marketing expertise of the Kaya team. With Kaya’s AI-powered tools, they delivered insights and campaigns that led to Safely Finance’s Google Ads conversion growth of 651%, 3 times key conversion points increase, and an 80% drop in cost offer.
The co-founder, Roland Mansilla, spoke about the transformation.
By trusting Kaya and delegating, we regained time to spend understanding our users.
Advertising on Google offers great ROI. It also improves brand awareness. These are metrics that matter to your startup. By following the strategies and using the tools outlined, you can find competitor ads for competitor ads analysis.
Above all, Kaya’s Competitor Ad Intelligence Tool enables you to cut through the noise and get straight to the insights. That way, you can improve your ad strategy, save on costs, and achieve fast results.
© Kaya Technologies Ltd.
