spotLESS Materials increased conversion rate by 8x and reduced CAC by 72% with Kaya
spotLESS Materials is a B2M startup backed by investors like Y-Combinator (S19), Ben Franklin Technology Partners, and more. They needed a cohesive and cost-effective marketing strategy for their innovative nanotech coating.
Learn how Kaya has helped spotLESS with their go-to-market strategy using Google and Meta Ads:
- Decreased overall CAC by 72% and halved Google CAC
- Revitalized Facebook campaigns — now profitable and one of its highest performing sales channels, contributing over 50% of total sales
- Boosted conversion rate by 8x through refined targeting and landing page conversion rate optimization (CRO)
About spotLESS Materials
spotLESS Materials specializes in solving "sticky problems" with their innovative anti-fouling coating technology, which keeps surfaces like glass and ceramic clean. Founded in 2018, spotLESS’ ultra-repellent coatings have saved households hours and effort in cleaning. It’s also helped commercial partners tackle costly challenges like fouling, icing, self-cleaning across industries, including medical consumables, diagnostic devices, automotive components and more.
The Challenge
During the early days of marketing their unique product, spotLESS Materials had worked with separate agencies for different ad platforms like Google, Facebook and Instagram. However, this had led to fragmented strategies and slow results, on top of hefty price tags.
As an agency experienced in helping startups build brands from ground up, Kaya took the effort to truly understand spotLESS’ business and its consumers. We then worked together to develop a cohesive and non-traditional marketing strategy to drive profitability.
Marketing an innovative product to consumers is no easy feat. Kaya has been great in strategizing new approaches and leveraging a multichannel strategy to increase overall revenue.
Birgitt Boschitsch
Cofounder & CEO, spotLESS Materials
Our Approach
spotLESS saw its overall CAC decreased by 72% with Kaya’s comprehensive solutions:
Unified, performance-driven strategy and implementation
- With its team of experienced marketers and proprietary AI solutions, Kaya developed cohesive ad strategies across Google and Meta that aligned with spotLESS Materials' bottom line
- Tailored and continuously optimized campaigns to boost ROAS and conversion rates
Fast, transparent collaboration
- Clear, fast communication via Slack
- Regular, goal-aligned reporting
Efficient data management
- Easy-to-understand data dashboard with actionable insights
- Task dashboard to keep both teams aligned
Results
spotLESS’ partnership with Kaya also saw significant improvements in multiple areas:
- Enhanced ad performance: Across Google and Facebook Ads, with increased ROAS and conversion rates, on top of reduced overall CAC by 72%
- Optimized content strategy: Leveraging insights to refine content strategy from creation, messaging to targeting, including videos and images
- Long-term revenue growth: Increase sales and brand awareness with multi-channel marketing
We have seen an increase in revenue, which is the goal. We like working with a team of founders that understands the importance of our bottom line: supporting ad strategies that are focused on profitability.
Birgitt Boschitsch
Cofounder & CEO, spotLESS Materials