Hailey Chong
Data Scientist (former), Kaya
Hailey was a Data Scientist at Kaya. She excelled at combining storytelling and data to drive impactful growth. Outside of work, she mentors budding professionals, judges hackathons, and shares her journey on LinkedIn to inspire curiosity and innovation in others.
Articles by Hailey Chong
How to Check Competitors' Google Ads Budget: A Practical Guide
Discover how to check competitors' Google Ads budgets using Kaya, SEMrush, and Similarweb. Learn more about competitor ad analysis and tracking.
The Ultimate Marketing and Google Ads Glossary
A comprehensive glossary of all the key marketing and Google Ads terms you should know. From basic to advanced marketing concepts and Google Ads terms, we've got you covered.
Top 23 AI Marketing Tools for Startups in 2025: Free and Paid
Discover the best AI marketing tools to streamline your startup operations, automate tasks, and enhance customer engagement.
SpyFu vs. Semrush for PPC Competitor Analysis: Which is Right for You?
Compare SpyFu vs. Semrush for PPC competitor analysis. Learn how they differ in features, usage, and pricing and how Kaya’s Competitor Ad Intelligence Tool stands out as a better alternative.
How to Set Up Google Search Ads: Practical Tips for Startups
Learn how to successfully set up your Google Search Ads with practical tips on keyword research, budget management, and crafting effective copies.
Leveraging AI in Startup Advertising Campaigns
Leverage AI in startup advertising campaigns to optimize ad creatives, targeting, and budgets. Discover key benefits like cost-effectiveness, real-time optimization, and scalability.
Remarketing Strategies for Startup Growth
Discover 5 powerful remarketing strategies, including dynamic ads, AI automation, and cross-platform targeting for higher conversions.
6 Startup Growth Marketing Strategies for Higher ROI
Discover full-proof growth marketing strategies that will set your startup up for success — leveraging AI, paid ads, and product-led growth to drive customer acquisition, retention, and faster ROI.
How to Choose the Right Paid Ad Platform: A Guide for Startups
Discover the best paid ad platforms and learn how to choose the right one to support your business growth.
Mastering A/B Testing in Paid Ad Campaigns: A Guide for Startup Founders
What is A/B testing? Master A/B testing in paid ad campaigns with this guide for startup founders. Learn when and how to run tests, optimize your ads, and make data-driven decisions.
How an AI Marketing Agency can Accelerate Startup Growth
Discover how AI marketing agencies accelerate startup growth with automation, personalization, and data-driven insights.
Growth Marketing for Startups: A Comprehensive Guide
Discover the benefits of growth marketing for startups, including key strategies, case studies, and expert insights for rapid growth.
How to See Facebook Ads of Competitors: A Practical Guide for Startups
Learn how to see Facebook ads of competitors, utilize the insights from Facebook ad library and copy the success strategy of your competitor’s ads.
Startup Marketing Agencies vs Traditional Agencies
Learn how digital marketing agencies vs. traditional agencies compare and see why a startup marketing agency offers more flexible and cost-efficient solutions for startup rapid growth.
In-House Marketing vs Agency: Which is Right for You?
Deciding between in-house marketing and hiring an agency? Learn the pros and cons of each to determine the best fit for your startup's budget, expertise, and growth needs.
Competitor Ads Analysis: Best Practices for 2025
Discover best practices for competitor ads analysis. This blog covers how you can use 6 practical tips to analyze your competitors’ ads like a pro.
Paid Advertising, Explained
Demystify paid advertising for your business. Learn about channels, strategies, metrics, and optimization techniques. Your ultimate no-nonsense guide to paid ads success.
5 Clear Signs You Need a Digital Marketing Agency for Your Startup
Discover the top 5 signs you need to engage a digital marketing agency for startups: from lacking in-house skills to needing advanced tools.
Top 5 Affordable Startup Marketing Agencies to Work With (2025)
Discover the top 5 affordable startup marketing agencies in 2025 that deliver excellent results without breaking the bank.
How to Find Competitor Ads: A Guide on Google Ad Analysis
Discover how to find competitor ads for your Google Ads competitor analysis using relevant tools and strategies. Learn best practices to enhance your Google Ads strategies.
Top 10 Paid Ads Digital Marketing Agencies for Startups
Discover the top 10 digital marketing agencies for startups to improve your paid ads. Optimize your budget and get fast results with these expert agencies.
Top 10 Digital Marketing Agencies for Startups: PPC Experts in 2024
Explore our top 10 startup digital marketing agencies specializing in PPC and discover expert strategies to improve your startup’s marketing results.
Top 5 Paid Tools to Find Competitor Ads: A Comprehensive Guide
Explore the top 5 paid tools for finding competitor ads, including features, pricing, and tips for choosing the right one. Learn about Kaya's superior ad intelligence tool.
How to Find Competitor Ads to Inform Your Strategy in 2025
Learn how to find competitor ads with top tools and strategies in 2025. Discover free and paid options to analyze and enhance your ad campaigns.
Top Growth Marketing Agencies for Startups: 2025 Edition
Discover the best growth marketing agencies for startups in 2024. Learn how top agencies like Kaya, Tuff Growth, and NP Digital can propel your business to success.
Being a Growth Catalyst in a Startup | Sara Korsunsky (spotLESS Materials)
Follow the journey of a core team member in a rising startup, spotLESS Materials, and her top tips for growth in a fast-paced startup environment.
Top 40 Startup Marketing Agencies in 2024 (By Continent)
Discover the top 40 startup marketing agencies in 2024 by continent. Learn how these specialized agencies can improve marketing outcomes for startups.
How to Choose the Best Startup Marketing Agency for High Growth
Discover how to select the ideal startup marketing agency for your business. Learn about the essential services, benefits, and what to look for in a top agency.
Paid Advertising 101: A Complete Guide for Startup Marketing
Learn everything you need to know about paid advertising for startups, such as the types, when you need it, budgeting, paid ads platforms and measuring ads performance.
Top 5 Free Tools to See Competitor Ads on Facebook, Google and more
Curious how your competitor ads look like? Free tools to see your competitors' ads across Google, Meta, Facebook, TikTok and more.
How to Analyze Competitor Ads on Facebook, Google and more
Learn how to analyze competitor ads on Meta, Instagram, TikTok, and LinkedIn. Get the right insights to inform your digital marketing strategy.
Building a Niche Business at spotLESS Materials and Challenging Stereotypes | Birgitt Boschitsch (CEO)
Discover Dr. Birgitt Boschitsch's journey from academia to entrepreneurship and how spotLESS Materials is innovating to solve real-world problems.