Paid advertising can be a game-changer or a budget-drainer for startups.

As a founder or marketer, you're likely grappling with questions about which channels to use, how to measure success, and whether your efforts are truly paying off. While there are many resources on marketing out there, chances are they may not be directly applicable to startups like yours.

Whether you're puzzling over the marketing basics or advanced strategies, we've got you covered.

In this guide, you'll find explanations of key terms, exploration of various ad platforms, practical advice on measuring and optimizing your campaigns, as well as the common misconceptions debunked.

Read on to learn how you can use paid advertising as a powerful engine for growth.