Best Google Ads Agencies for Startups in 2025

When it comes to startup marketing, you’re not just building a brand — you’re fighting for market share in a competitor-dominated ecosystem where resources are finite.

In such a landscape, Google Ads has become a powerful lever for startups and SMBs to accelerate growth.

92% of all online searches take place on Google, and 80% of businesses worldwide use Google Ads for their PPC marketing. This makes Google Ads the top choice for paid advertising.

However, running Google AdWords effectively isn’t as easy as it seems. It needs more than just budget allocation; it requires experienced knowledge of targeting, testing, and optimizing as needed.Startups,  particularly those in their early stages, often lack the time, expertise, and resources to manage Google Ads campaigns efficiently or achieve meaningful results within a reasonable timeframe. That’s where partnering with the right Google ad marketing agency becomes critical.

Finding the right Google Ads agency can be a challenge in itself. While there are lots of agencies out there, many follow cookie-cutter strategies or lack the transparency startups need to understand ROI. There are also issues like not having the culture fit and rigid cost structure that startups and SMBs cannot afford in the beginning.

We have put together this guide is to help out such startups that are struggling to find the right Google Ads agency. We have listed out the top 10 Google Ads agencies in 2025 based on their services and pricing.

So, whether you’re a seed-stage startup or scaling, you can choose the right agency per your requirements and win in the competitive Google AdWords ecosystem.

Top 10 Google Ads agencies for startups in 2025

Single Grain

Single Grain delivers tailored PPC strategies for startups, with a proven track record in scaling campaigns efficiently for SaaS and eCommerce brands. They excel at improving ROI through data-driven targeting and audience segmentation. Their approach combines advanced analytics with creative ad optimization to ensure campaigns resonate with target markets. Single Grain’s expertise lies in helping startups maximize ad spend while building sustainable growth.

Services: Paid advertising, SEO, CRO, and content marketing.

Pricing: Quote-based.

WebFX

WebFX leverages proprietary tools like MarketingCloudFX to create cost-effective, ROI-driven Google Ads campaigns for startups. Their data-driven strategies help clients achieve measurable growth through precise targeting and innovative ad creatives. Transparency is at the core of their process, with detailed reporting that allows startups to track campaign performance effectively. WebFX ensures that even startups with limited budgets can compete effectively in crowded markets.

Services: SEO, lead generation, revenue marketing, CRO, and paid marketing.

Pricing: Quote-based.

Kaya (That’s us!)

Kaya is a startup marketing agency, specializing in high-performing Google Ads campaigns alongside other performance marketing services.  The team has run Google ads for hundreds of startups and SMBs in the SaaS, eCommerce, and FinTech landscape and helped to increase their ROI up to 10x.

What sets Kaya apart is it comes with its own proprietary tech stack. Kaya’s innovative real-time analytics dashboard and reporting system combined with a standalone competitor ad intelligence tool, COIN is geared with all sorts of capabilities that startups might require to make sure their ads are running smoothly. A team of experienced performance marketers supports the creative and strategic aspects of Google Ads management, from ideation to optimization and scaling.

This is how Kaya ensures that every campaign adapts dynamically to audience behavior and market trends. This agility allows startups to reduce wasteful ad spend and focus on strategies that drive results.

Here is what Kieran Flanagan, the CMO of Zapier, had to say about Kaya’s capabilities:

This is one of the examples that came up in that LinkedIn thread I really like, it’s a company called Kaya. They’re a startup marketing agency that has AI deeply integrated into how they work.

Kaya offers a full suite of Google Ad management services, including end-to-end campaign management, continuous performance optimization, and precise audience retargeting. They also have a good reputation for coming up with compelling ad creatives and visuals tailored to each startup’s target audience. Kaya ensures each campaign achieves maximum ROI while aligning with your startup’s growth goals.

Services: End-to-end campaign management, paid advertising, creative & content creation, and growth marketing.

Pricing: From $3,000/month.

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Disruptive Advertising

Disruptive Advertising uses rapid creative and copy testing to refine Google Ads campaigns for startups. Known for their hands-on approach, they tailor strategies to fit the fast-paced needs of startup environments. They emphasize continuous improvement, analyzing real-time data to optimize performance and reduce wasteful ad spend. Disruptive Advertising helps startups scale their campaigns efficiently while driving measurable results.

Services: Paid search, paid social, lead generation.

Pricing: Quote-based.

KlientBoost

KlientBoost blends psychology-driven ad copy with conversion rate optimization to deliver impactful campaigns for startups. They focus on designing high-converting ads that connect emotionally with target audiences, driving better engagement. Their expertise extends to testing creative variations and refining audience segments for maximum ROI. With KlientBoost, startups can achieve growth without compromising on creativity or data precision.

Services: Paid advertising, SEO, and conversion tracking.

Pricing: Quote-based.

Directive

Directive focuses on scaling B2B SaaS startups through targeted Google Ads campaigns designed for lead generation and ROI optimization. Their in-depth understanding of the SaaS industry allows them to craft campaigns that resonate with decision-makers and drive actionable results. By leveraging advanced audience segmentation and analytics, Directive ensures high-quality leads at competitive costs. Their tailored strategies help SaaS startups achieve predictable, scalable growth.

Services: Paid marketing, GTM, and account optimization.

Pricing: Quote-based.

Thrive Internet Marketing Agency

Thrive integrates Google Ads with SEO and social media strategies to create cohesive, high-performing campaigns for startups. Their ability to align multiple channels ensures consistent messaging and greater reach for their clients. Thrive’s transparent approach includes detailed reporting and actionable insights, helping startups track and improve their ROI. With Thrive, startups can benefit from a holistic approach to digital marketing that drives sustainable growth.

Services: PPC, paid advertising, content marketing, web development, and CRO.

Pricing: Quote-based.

Mayple

Mayple connects startups with vetted Google Ads experts who specialize in creating tailored campaigns for niche industries. Their platform ensures startups are matched with professionals who have specific experience in their sector. This approach guarantees highly relevant and impactful campaigns that drive results quickly. With Mayple’s network of specialists, startups can access expertise that’s often hard to find in traditional agencies.

Services: CRO, performance marketing, social media marketing, influencer marketing, and email marketing.

Pricing: From $1,000/month.

Tuff Growth

Tuff Growth delivers scrappy, results-driven Google Ads strategies tailored to early-stage startups. They prioritize ROI, focusing on maximizing results with limited budgets through precise targeting and ad optimization. Tuff’s team emphasizes continuous testing and data analysis to refine campaigns for better performance. Their growth-focused strategies ensure startups can compete effectively, even in crowded markets.

Services: Paid marketing, SEO, CRO, performance creative, and video marketing.

Pricing: Quote-based.

Voy Media

Voy Media specializes in scaling DTC brands through creative-first Google Ads strategies combined with real-time optimization. Their expertise lies in designing visually compelling ads that capture attention and drive engagement. By continuously monitoring performance metrics, they adapt campaigns dynamically to meet client goals. With Voy Media, startups can build campaigns that are both impactful and scalable.

Services: PPC management, creative strategy, growth marketing, and analytics reporting.

Pricing: Quote-based.

Why do you need a Google Ads agency

Or more importantly, why do you need to run Google Ads?

Majority of the time people spend online searching for products and services happens on Google. So when done correctly, Google Ads or Google Adwords can ensure a massive ROI.

However, running Google Ads involves more than just setting up campaigns; it requires balancing strategy, optimization, and execution within a complex ecosystem. Learn more about Google Ads and paid advertising here.

This is where Google Ads agencies come into play. Hiring a Google Ads marketing agency can provide startups with advantages that in-house teams or DIY efforts often cannot achieve. Especially if your company is just starting out with a lean team, it might be more cost-efficient and effective for you to outsource your tasks to an experienced agency than hiring an entire team and training them.

Below we have dropped a few more reasons why you need a Google Ads agency:

Expertise and industry insights

Google Ads is a constantly evolving platform, with new features, algorithms, and best practices emerging regularly. Agencies that offer Google Ads management services specialize in staying up-to-date with these changes while constantly applying their knowledge to maximize campaign performance.

Cost and time efficiency

Managing a Google Ads campaign requires significant time and expertise. From keyword research to crafting ad copy and analyzing metrics, the workload can overwhelm a small team. Again, campaign effectiveness increases with the experience. And that cannot be expected for a startup that’s just starting out. This is why a dedicated agency comes in handy in terms of streamlining the process, thus freeing up your team to focus on other growth priorities.

Access to advanced tools and technology

Google Ads Manager, SEMRush, and Keyword Planner are the most common tools that anyone can have access to. However, agencies have their own advanced tech stack built in a way to make their services much more impactful. For example, Kaya’s competitor ad intelligence tool is one of a kind and that’s why our customers prefer having us manage their Google Ads and other performance marketing projects. So when choosing an agency, look out for the ones that come with their own tech-specialty.

Strategic and creative expertise

Ad agencies not only handle your ads but also help with crafting compelling ad copy, designing visuals, and testing variations to find what resonates best with your audience. When choosing an agency for your Google Ads campaigns, pick the one that can do it all for you.

Scalability and flexibility

Startups often operate with limited budgets, but their requirements change as they grow. Agencies can scale campaigns as your startup evolves, adapting strategies to new goals and expanded markets.

How to choose the right Google Ads agency

Finding the right Google Ads agency for your startup isn’t a cakewalk. However, there are a few criteria that you can focus on while deciding which agency might be the one for you:

Expertise in startup environments

The right Google AdWords agency will understand startups’ need for a quick, flexible yet cost-efficient strategy. Their portfolio should show their track record of scaling campaigns while delivering data-driven results. It is even better if they have prior experience of working with companies in the same industry as you. Another aspect to keep in mind is culture-fit.

Transparent reporting and measurable results

When outsourcing tasks to an agency, transparency is critical. Look for agencies that offer real-time dashboards and detailed performance metrics like CPA, ROAS, and CTR. Feel free to ask for clarifications and breakdowns when necessary. Ask for their reporting frequency and choose the one that will meet your needs for visibility.

Budget flexibility and scalability

Different agencies have different pricing models. While some have tier-based set pricing, others have quote-based. No matter which stage your startup is in, a common trait is the requirement for flexible pricing. Agencies offering scalable plans, like performance-based pricing, are ideal for maximizing limited budgets while allowing for growth. However, it is recommended to always look out for hidden charges.