Rifah Nawar
Growth Marketer, Kaya
Rifah handles Kaya's growth marketing. When she’s not ideating new growth strategies or working on any content marketing task, Rifah can be found either exploring new countries, reading books in cafes, or writing on her personal blog.
Articles by Rifah Nawar
24 min read11 Google Ads Alternative for Startups and Businesses
Discover the best Google Ads alternatives for 2025. Explore cheaper, smarter ad platforms to boost reach, ROI, and growth for your startup.
26 min readDigital Media Buying 101: A Guide for Startup Founders
Learn digital media buying from scratch. This blog covers digital media buying strategies, platforms, ad formats, and expert tips tailored for startups and founders.
22 min readDirect vs. Indirect Competitor: Everything You Need to Know
Learn how direct and indirect competitors impact your paid ads and how analyzing them can help with paid marketing.
26 min readHow to Use Google Ads Auction Insights: Step-by-Step Guide
Learn how to use Google Ads Auction Insights to analyze competitors, boost performance, and make smarter bidding decisions with real data.
8 min readEcommerce advertising and marketing trends to look for in 2025
Discover top ecommerce advertising and marketing trends for 2025. Learn how to turn insights into action with expert strategies that actually drive growth.
18 min read10 Best Practices for Ecommerce Advertising in 2025
Unlock the top ecommerce advertising strategies to scale your brand in 2025. This guide covers creative testing, LTV modeling, first-party data, YouTube retargeting, and more to help you drive conversions and lower CAC.
30 min readStartup’s Guide to Ecommerce Advertising in 2025
Learn ecommerce advertising from scratch. Explore ad types, KPIs, platforms & when to hire ecommerce marketing services. Tailored for startups and small businesses.
20 min read9 Best Ecommerce Marketing Agencies for Paid Ads in 2025
Find the best ecommerce marketing agency to scale paid ads, boost ROAS, and grow fast with expert ecommerce advertising strategies that work.
17 min readTop Small Business Marketing Agencies for Paid Ads
Discover the best small business marketing agencies to run your paid ads across Google, Facebook, LinkedIn, TikTok, and more. This guide compares top digital marketing agencies for small businesses and covers expert-led small business marketing services to help you grow fast and efficiently.
14 min read5 Signs to Indicate the Best Startup Marketing Agency for Paid Ads
Looking for the best startup marketing agency? Learn about the 5 signs (and a few more) to find a performance-driven, data-first startup branding agency for paid ads that can drive revenue for your business.
15 min readBest Healthcare Digital Marketing Agencies for Paid Ads
Looking for the best healthtech marketing agency? This listicle covers top healthcare digital marketing agencies for paid ads, HIPAA compliance, and ROI-driven growth and how to choose the right one for your startup.
15 min readTop B2B Marketing Agencies for Paid Ads in 2025
Discover the best B2B digital marketing agencies for 2025 specializing in paid media, B2B demand generation, and performance marketing for startups and businesses.
14 min readStartup's Guide to Creating Winning Social Media Strategy in 11 Steps
Learn how startups can build a winning social media strategy with SMART goals, audience targeting, content planning, paid ads, analytics, SEO, and partnerships.
20 min readAI in Advertising: What to Know as a Business Owner
Learn how AI can enhance your business's paid marketing and advertising. Discover top AI-powered ad platforms, tools, and best practices for businesses.
19 min readLinkedIn Advertising 101: Types, Best Practices, Examples
Learn LinkedIn advertising with a complete guide on ad types, best practices, targeting, bidding, lead gen forms, sponsored content, and real-world examples.
12 min readWhat is Competitive Advertising? Types, Strategies, Examples
Competitive advertising helps brands stand out, but it comes with risks. Explore different types, strategies, and real-world examples to gain an edge.
12 min read12 Budget-friendly Digital Marketing Tools for Startups and Small Businesses
Discover the best budget-friendly digital marketing tools for startups and small businesses. From SEO to automation, find cost-effective solutions to grow faster.
12 min read10 Best LinkedIn Marketing Agencies for Startups in 2025
Discover the top LinkedIn marketing agencies for startups in 2025. From lead generation to AI-driven ad optimization, find the perfect partner to scale your growth.
11 min readHow to Use AI Marketing Tools for Winning Paid Advertising
Discover how AI marketing tools can optimize paid advertising, improve targeting, automate campaigns, and boost ROI. Stay ahead in 2025 with AI-driven ads.
10 min readBest Fintech Marketing Agencies for Startups 2025
Discover top fintech-focused agencies specializing in paid acquisition, PPC, and growth marketing. Find the perfect agency for your startup that understands compliance, AI-driven ad strategies, and customer acquisition in the competitive financial sector.
10 min readCompetitor Ads That Flopped and What We Can Learn From Them
Discover competitor ads that flopped and the key lessons marketers can learn. This competitor ad analysis explores major competitive ad fails and what brands should avoid.
12 min readHow to Use Competitor Intelligence Tools for Successful Paid Marketing
This blog explains how competitor intelligence tools can enhance your paid marketing strategy. Learn how to utilize these tools for competitor analysis by optimizing ad performance, targeting, and budget allocation.
11 min read10 Best Competitor Intelligence Tools in 2025
This blog breaks down the 10 best competitor intelligence tools of 2025, highlighting their key features, ideal use cases, and how they can drive growth.
11 min readPaid Marketing Tools That are Worth the Money in 2025
Discover the top paid marketing tools for 2025, featuring budget-friendly choices, in-depth reviews, and expert recommendations to elevate your advertising strategy.
13 min readHow to Gain Competitive Advantage Through Competitive Ads
Learn the secrets to outsmart competitors, gain competitive advantage, and maximize ROI with expert paid advertising strategies.
9 min readWhat Businesses Need to Know About XHS Marketing
Discover everything you need to know as a business to succeed in XHS marketing - from profile optimization, XHS content marketing to advertising on XHS.
9 min readHow to Get Started With XHS Marketing
In this comprehensive guide, we have covered the basic and advanced techniques to kickstart your marketing campaigns on XHS, the most hyped TikTok alternative.
11 min read8 Signs You Need a Google Ads Agency for Your Startup
Discover 8 signs your startup needs a Google Ads agency, from poor ROI to scaling issues, and how expert teams can boost your ad performance.
15 min readPPC Competitor Analysis: Everything You Need to Know
Learn PPC competitor analysis with our comprehensive guide. We've covered top tools & strategies to outpace competitors through pay-per-click performance.
11 min readFactors to Look Into Before Hiring Digital Marketing Agency for Your Startup
Discover key factors like culture fit, experience, transparency, and tailored strategies to ensure you choose the right digital marketing agency for your startup's growth. Learn how the right agency can maximize ROI and fast-track your success.
10 min readHow to Use LinkedIn Ad Library Like a Pro Marketer
Learn how to analyze competitor ads, optimize your campaigns, and spot emerging trends using the LinkedIn Ad Library. Whether you're seeking inspiration or higher ROI, discover actionable tips and tools to boost your LinkedIn advertising strategy.
11 min readGoogle Ads Management Services: Guide for Fast Growing Businesses
Discover how Google Ads management services can help fast-growing businesses scale effectively. Learn about the benefits of outsourcing, the key features of Google Ads, and how professional services maximize ROI and efficiency for your campaigns.
10 min readBest Google Ads Agencies for Startups in 2025
This blog lists the top Google Ads agencies for startups in 2025. Learn how the best Google ad marketing agencies optimize ad spend, improve ROI, and drive scalable growth with expert Google ad management services and transparent strategies.
10 min readHow to Use Meta Ad Library to Improve Your Ads
Discover how to use the Meta Ad Library to see what ads your competitors are running, spot creative trends, and improve your own campaigns. A simple, free tool to help you make smarter ad decisions and get better results.
11 min readBest Media Buying Agencies for Digital Campaigns in 2025
Learn about media buying strategies, programmatic media buying, and how to maximize ROI with digital media buying services tailored for startups and global brands. Discover the top media buying agencies for digital campaigns in 2025.
9 min readWhat Can You Learn About Writing Ad Copies From Your Competitors
Learn to track competitor ads, analyze keywords, tone, and CTAs, and craft high-performing ad campaigns that drive conversions. Dive deep into competitor ad copy analysis.