Gone are the days when people thought that fintech companies didn’t need any marketing.
With more startups entering the market and established players doubling down on innovation, competition is fiercer than ever. The global fintech market is expected to grow by $56.6 billion by 2030, driven by digital banking, blockchain, and AI-powered financial services. But with growth comes challenges — especially when it comes to customer acquisition.
As a startup founder, you might be looking to hire the best fintech ads agency to increase inbound and drive impact on bottom-line revenue. But in such a complex and highly regulated space, traditional marketing approaches won’t help. That’s why your fintech startup needs specialized marketing agencies aka partners who understand financial compliance, customer trust-building, and the nuances of paid acquisition in finance.
Unlike organic marketing, paid marketing can deliver immediate results, helping fintech startups:
- Acquire high-intent users through Google Ads, LinkedIn Ads, and programmatic advertising.
- Scale customer acquisition faster while maintaining positive ROAS (Return on Ad Spend).
- Optimize conversion rates and reduce cost-per-acquisition (CPA) with A/B testing and data-driven bidding strategies.
If done well, these immediate results can easily be held onto in the long term.
If you’re a fintech startup looking to grow in 2025, choosing the right fintech marketing agency can be the difference between scaling fast and getting lost in the competitor.
This guide breaks down the best fintech marketing agencies specializing in paid marketing and performance-driven advertising strategies.
Upon reading this listicle, you’ll have a clear idea about:
- The best fintech paid marketing agencies for your startup.
- How these agencies can benefit your fintech company.
- Factors that make a good fintech agency great.
- How to choose the right fintech agency for your startup.
Let’s dive in!
Top fintech marketing agencies specializing in paid marketing
1. NoGood
NoGood is a growth-focused marketing agency specializing in performance marketing for fintech startups. With a strong background in PPC, social media advertising, and conversion rate optimization (CRO), they have worked with some of the biggest fintech disruptors to scale acquisition while maintaining profitability.
Expertise:
- Google Ads, LinkedIn Ads, and Meta Ads for fintech brands.
- Customer funnel optimization and CRO for financial services.
- Data-driven paid media campaigns.
Key services:
- Performance marketing strategy & execution.
- Google Ads, LinkedIn Ads, and Meta Ads campaign management.
- Conversion rate optimization (CRO).
- Retargeting and audience segmentation.
Pricing: Quote-based
NoGood
2. Kaya
Kaya is a startup-focused paid marketing agency that specializes in high-ROI digital advertising strategies, perfect for fintech startups. With expertise in Google Ads, LinkedIn Ads, Meta Ads, and AI-powered automation, Kaya helps fintech brands scale profitably while maintaining compliance with strict financial advertising regulations. Unlike traditional agencies, Kaya offers end-to-end campaign management, real-time competitor intelligence, and a proprietary analytics platform that ensures every dollar spent is optimized for maximum impact.
Expertise:
- Specialized in Google Ads, Meta Ads, and LinkedIn Ads tailored for fintech startups.
- AI-driven automation for competitor tracking and performance reporting to refine fintech ad strategies.
- Deep understanding of fintech compliance to help brands navigate strict advertising policies on Google, LinkedIn, and Meta.
- Focused on target audience testing and conversion optimization, ensuring scalable and sustainable paid growth.
Kaya - the only startup marketing agency
Key services:
| Key Service | Description |
|---|---|
| Paid media strategy & execution | Full-funnel campaign planning, media buying, and creative optimization for fintech brands. |
| Google Ads, LinkedIn Ads, and Meta Ads optimization | Performance-driven strategies tailored for high-intent financial audiences to maximize conversions. |
| AI-powered automation | Data-driven insights and automated bid strategies to enhance ROAS and scale campaigns efficiently. |
| Custom fintech compliance ad solutions | Ensures all ad campaigns adhere to strict platform policies while maintaining high engagement rates. |
| Competitor intelligence & market tracking | Real-time insights into fintech advertising trends to help brands outmaneuver competitors. |
| Marketing analytics dashboard | Proprietary platform consolidating paid marketing data, providing actionable insights into campaign performance and competitor activity. |
Take Vault, a Canadian fintech startup offering corporate banking solutions. Facing challenges in competing with legacy brands, Vault turned to Kaya to refine their paid advertising strategy.
Kaya implemented a rigorous keyword testing process, optimized Google Ads campaigns, and introduced automated performance tracking. With full visibility into cohort-level ROAS and continuous iteration, Vault achieved:
- 10x improvement in ROAS within months.
- 2x budget scale-up without compromising efficiency.
- Consecutive months of record-breaking signups driven by performance marketing.
This data-driven, automation-first approach ensures fintech startups not only compete but dominate their niche through paid advertising. Read more about Vault's story here.
Kaya is the most data-driven agency I have worked with. I can always rely on Kaya to deliver deep insights on a daily and weekly basis, helping us understand our growth and develop creative strategies.
Ahmed Shafik
Cofounder, Vault
Why fintech startups choose Kaya
Kaya’s approach is rooted in data, automation, and transparency. Whether you’re a fintech SaaS, a neobank, or a payments platform, Kaya ensures your paid marketing efforts deliver tangible growth without wasted ad spend.
If you’re a fintech startup looking to maximize ad performance while keeping compliance in check, Kaya’s data-backed, automation-led paid marketing strategies will give you the edge you need.
Pricing: From $3,000/month
Competitor Ad Intelligence Tool (COIN) by Kaya
3. Tuff Growth
Tuff Growth specializes in agile growth marketing sprints, making them an excellent fit for fintech startups that need rapid iteration and optimization in their paid ad strategies.
Expertise:
- Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising.
- Real-time data tracking & AI-powered media buying.
- A/B testing and multi-channel paid media strategy.
Key services:
- Paid acquisition campaign management.
- Multi-channel performance optimization.
- Performance creative content creation.
Pricing: Quote-based
Tuff Growth
4. KlientBoost
KlientBoost is known for its high-performance PPC strategies and aggressive A/B testing for fintech lead generation. Their conversion-focused ad strategies ensure maximum efficiency in ad spend.
Expertise:
- Google Ads, Bing Ads, and retargeting campaigns.
- Landing page optimization for fintech conversion rates.
- Performance-driven bidding strategies.
Key services:
- PPC strategy and execution.
- Landing page optimization & CRO.
- Multi-channel ad management.
Pricing: Custom pricing
KlientBoost
5. Growth Gorilla
Growth Gorilla is a fintech-focused digital marketing agency that excels in customer acquisition, retargeting, and CRO. They’ve helped multiple fintech brands scale with ROI-driven paid media strategies.
Expertise:
- Google Ads, Meta Ads, and programmatic advertising.
- Data-driven fintech lead generation.
Key services:
- Full-funnel fintech advertising.
- Performance creative content creation.
- Paid social & PPC campaign optimization.
Pricing: Quote-based
Growth Gorilla
6. Rock the Rankings
Rock the Rankings is a Saas-focused growth marketing agency specializing in SEO and PPC to drive high-intent traffic and maximize conversions. Their data-backed strategies help fintech startups achieve consistent lead generation through precision ad targeting.
Expertise:
- Google Ads, PPC, and SEO for fintech lead generation.
- Data-driven performance marketing.
Key services:
- Search engine marketing (SEM) for fintech.
- PPC campaign execution & optimization.
- Landing page & conversion funnel optimization.
Pricing: Quote-based
Rock the Rankings
7. Minty Digital
Minty Digital is a specialized fintech marketing agency that focuses on compliance-friendly PPC and paid social campaigns. Their expertise lies in navigating the strict regulations surrounding financial advertising while maximizing campaign efficiency.
Expertise:
- PPC, social media advertising, and compliance-friendly financial ads.
- Experience working with FCA and Google’s financial services ad policies.
Key services:
- Google Ads & Display advertising for fintech.
- Social media ad management & retargeting.
- Ad compliance consulting for financial services.
Pricing: Quote-based
Minty
8. Kalungi
Kalungi is a B2B fintech marketing agency that specializes in paid advertising, demand generation, and account-based marketing (ABM). Their AI-powered PPC strategies help fintech companies scale efficiently while reducing ad waste.
Expertise:
- AI-driven PPC, ABM, and demand generation for B2B fintech.
- Funnel optimization & multi-touch attribution.
Key services:
- AI-powered PPC management.
- LinkedIn & Google Ads for fintech B2B brands.
- ABM strategy & execution.
Pricing: Quote-based
Kalungi
9. Inbound FinTech
Inbound FinTech is a London-based marketing agency specializing in paid advertising and inbound marketing for fintech brands. As a HubSpot Elite Solutions Partner, they combine PPC, SEO, and content marketing to drive lead generation and customer acquisition.
Expertise:
- Google Ads, LinkedIn Ads, and PPC for fintech lead generation.
- SEO-driven paid media strategies.
Key services:
- Google Ads and LinkedIn Ads management.
- Paid content amplification.
- Lead generation and conversion optimization.
Pricing: Quote-based
Inbound FinTech
| Agency | Expertise | Pricing |
|---|---|---|
| NoGood | Performance marketing, PPC, CRO for fintech brands. | Quote-based |
| Kaya | AI-driven paid marketing, fintech compliance, ROAS optimization. | From $3,000/month |
| Tuff Growth | Multi-channel paid media, real-time data tracking, A/B testing. | Quote-based |
| KlientBoost | PPC, landing page optimization, fintech lead generation. | Custom pricing |
| Growth Gorilla | Full-funnel fintech advertising, paid social, CRO. | Quote-based |
| Rock the Rankings | SEO, PPC, and lead generation for fintech brands. | Quote-based |
| Minty Digital | PPC and compliance-friendly fintech advertising. | Quote-based |
| Kalungi | AI-powered PPC, demand generation, ABM for fintech. | Quote-based |
| Inbound FinTech | Paid media and inbound marketing for fintech brands. | Quote-based |
How these agencies help fintech brands scale with paid marketing
Fintech is one of the most competitive digital marketing landscapes, with high customer acquisition costs and strict advertising regulations. A specialized fintech marketing agency ensures that every dollar spent on ads is optimized for compliance, efficiency, and maximum return on ad spend (ROAS).
These are some areas where a fintech-focused marketing agency would be able to help:
-
Google Ads & PPC for fintech
Google Ads in the fintech space comes with some of the highest CPCs across industries. These agencies fine-tune bidding strategies, keyword selection, and ad creatives to maximize conversions while minimizing wasted spend. They also ensure fintech brands stay compliant with Google’s financial services advertising policies to prevent ad disapproval.
-
Social media advertising for fintech customer acquisition
Social platforms like LinkedIn, Meta, and X (formerly Twitter) provide high-intent customer targeting for fintech brands. Whether targeting investors, banking customers, or fintech SaaS users, agencies create precision-based audience segments to improve customer acquisition at scale.
-
Retargeting & CRO strategies
Since financial decision-making cycles are longer, fintech companies often lose potential customers in the funnel. Agencies implement advanced retargeting techniques, such as dynamic remarketing ads, customized website messaging, and abandoned lead follow-ups, to re-engage warm leads and increase conversions over time.
-
Compliance-focused ad execution
With strict financial advertising regulations across Google, LinkedIn, and Meta, fintech brands risk ad disapprovals or account suspensions if they don’t follow platform policies. Fintech agencies ensure full compliance with ad platforms while still creating engaging, high-converting ad campaigns.
How to choose the right fintech marketing agency for your startup
Selecting the right fintech marketing agency is a critical investment decision that can decide your paid marketing endeavor’s future. The best agency for your fintech brand should align with your budget, target audience, compliance requirements, and business growth goals. Here are some key factors to consider:
| Factor | Details |
|---|---|
| Budget & ROI expectations | Align the agency’s pricing with your paid marketing goals, whether lead generation, acquisition, or brand awareness. Ensure expected ROAS justifies the cost. |
| Niche expertise in fintech | Choose an agency with experience in your fintech niche—B2B (neobanking, SaaS) or B2C (crypto, investment apps, insurtech). |
| Transparency & reporting | Look for agencies that provide detailed reports on CPC, ROAS, and conversion tracking, not just vanity metrics. |
| Ad compliance knowledge | Ensure the agency understands Google, LinkedIn, and Meta’s fintech ad policies to prevent disapprovals or account bans. |
| Custom strategy vs. one-size-fits-all | Avoid generic strategies. A strong agency tailors its approach based on audience, competition, and value proposition. |
| Tech & AI capabilities | Top agencies use AI for bid automation, predictive analytics, and real-time optimization. Look for AI-driven tools in their strategy. |
| Case studies & proven results | Request case studies showing improvements in ROAS, CAC reduction, and successful fintech brand scaling. |
| Scalability & long-term partnership | Pick an agency that can scale your campaigns as your fintech startup grows, ensuring sustained success. |
FAQ
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Final thoughts
Fintech is one of the most competitive and highly regulated industries, making paid marketing a critical component of any growth strategy. A well-executed paid advertising campaign can drive user acquisition, improve brand awareness, and maximize ROAS — but only if executed strategically. That’s why choosing the right fintech marketing agency is so important.
The agencies listed here specialize in different aspects of fintech advertising, from compliance regulations to AI-powered bidding strategies. Whether your focus is on Google Ads, LinkedIn campaigns, or retargeting strategies, the right partner can help you scale efficiently while avoiding costly missteps. However, not all agencies are built the same. It’s crucial to assess your needs — whether it’s demand generation, conversion optimization, or international expansion — and select an agency that aligns with your growth goals.
For fintech startups looking for a full-stack paid marketing partner that focuses on AI-powered data-driven insights and comes with sufficient industry expertise, Kaya can be a great choice. From Google Ads and LinkedIn campaigns to AI-driven market insights and performance optimization, Kaya can help fintech brands scale with precision and efficiency. With a strong focus on fintech compliance, transparency, and startup flexibility, Kaya ensures every ad dollar delivers maximum impact.
This is what Kieran Flanagan, the CMO of Zapier, has to say about us:
This is one of the examples that came up in that LinkedIn thread I really like. It’s a company called Kaya. They’re a startup marketing agency that has AI deeply integrated into how they work. This is what I think is gonna be the type of agencies we will see in the future. (It’s) run by a small group of incredible marketers with really deep expertise who know how to train the models and agents to automate a bunch of customers' work.
Kieran Flanagan
Chief Marketing Officer, Zapier
If you’re ready to take your fintech marketing to the next level, explore how Kaya can help you.