Jee Yen
Cofounder, Kaya
Jee is the cofounder of Kaya. A data scientist turned growth hacker and startup founder, Jee has also successfully exited an EdTech startup experiencing 30% WoW growth. When not converting leads, she is usually penning up insightful blogs.
Articles by Jee Yen
Product-Channel Fit: How to find it
What is product-channel fit? This blog covers how to find the perfect product-channel fit for your startup — from identifying optimal marketing channels to scaling effectively.
Ultimate Holiday Marketing Guide for DTC Startups: Strategies to Increase Your Sales
A step-by-step guide for direct-to-consumer (DTC) startups to boost holiday sales this season. Learn actionable strategies to prepare your marketing for Black Friday, Cyber Monday, Christmas and beyond.
Marketing 101 for AI Startups
A comprehensive step-by-step guide for AI startup founders to master marketing channels, optimize messaging, and refine your GTM strategy.
How to Build a Minimum Viable Marketing Analytics Stack
Learn about the essential components and tools to track KPIs related to your acquisition activities and marketing efforts.
What to Look Out for When Hiring a Marketing Agency
Learn the essential tips to enable you to hire a marketing agency whose expertise and experience align with your startup's growth stage and goals.
How to Plan for 10x Growth in 2023
Discover key strategies for achieving 10x business growth, including Google Analytics migration, customer acquisition cost review, and resource planning.