Priyanshu Anand
Content Marketer (former), Kaya
Priyanshu was a Content Marketer at Kaya. Over the past few years, he’s built a reputation as a highly effective product marketer—leading SEO-driven content strategies, launching brand campaigns, and crafting messaging that connects across channels. He was an early team member at Threado, where he played a key role in scaling product marketing from the ground up. Calm under pressure and sharp on positioning, he brings a mix of strategic thinking and executional depth to every project.
Articles by Priyanshu Anand
13 min readUnderstanding Google Ads Quality Score and How to Improve it
Google Ads quality score is an important metric to improve ad performance. How can you improve the quality score and what's a good spot to be in? Learn more here.
14 min readHow to Build Great Landing Pages for 5x More Conversions
Learn about the elements of a good landing page and how to improve each. This includes the nav bar, headline, descriptions, features, call-to-actions, and footer.
9 min read5 Great Examples for Creating Competitor Analysis Landing Pages
Competitor comparison landing pages are a great way to get more organic traffic and rank for competitor keywords. Here are 5 great examples to make competitor landing pages.
10 min readCompetitor Landing Page Analysis: How to do it for Higher Conversions
There's a lot to learn from analyzing competitors' landing pages. Understand keyword analysis, competitor content, data, and ad analysis for crafting better landing pages.
10 min readPaid Media 101: A Growth Guidebook for Startups
As a startup, getting into paid media and advertising can be overwhelming. This guidebook talks about the basics of paid media, what to do, and what to avoid.
9 min readPaid Search and Paid Social: Advertising is More Nuanced than You Think
Paid advertising has become one of the primary channels for both revenue growth and brand positioning. Nuanced, yes, but there is a method to the madness.